For hockey to get as much exposure as other sports such as football, rugby, tennis, golf or cricket will be difficult, but cycling has proved that ‘new’ sports can start challenging the established order of things.
Success at international level is vital in getting the attention of the media. Men’s hockey, for instance, received a lot of coverage after Great Britain won gold at the 1988 Olympics in Seoul. But, for minority sports, that success has to be maintained over a long period of time to chip away at the dominance of other sports.
TV companies are, unsurprisingly, inclined to pay more for an established sport that they think will pull in great viewing figures...Read More